Europe’s simplified visa application procedures have caught the attention of Chinese consumers around the world, but another definitive allure is its attractive exchange rates – the Euro’s more than 15% decline against the RMB since May 2014 offers more value for money.1
This puts luxury products at even more appealing prices – music to the ears of China’s wealthy, who are aficionados of European luxury brands.2 Luxury homes are another kind of luxury shopping that cashed-up Chinese are eyeing during their travels abroad.
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